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Authenticity

By Sean | September 7, 2010

I just read a cool post about being who you are. The link is here.

I personally enjoyed some genuine thoughts from a guy who’s done very well at marketing but who does not seem to have bought into being someone else in the process.

Some of you may have noticed that I’ve allowed some other marketers to post articles in this blog that I did not write. I did it as an experiment. I wanted to add content from other sources because I didn’t always have something to say and I thought it might be nice to give you some content that didn’t come from me. I didn’t find the articles very good in general because they had no personality. While that experiment was a good idea in principle I’m not going to let people I don’t know create articles for me anymore.

From now on if I let writers post articles here it’ll only be people I know. Thanks to Jason Moffat for reminding me to keep it real.

Topics: Daily Observations and Insights | No Comments »

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